![Ryne Design Image](/_next/image?url=https%3A%2F%2Ffirebasestorage.googleapis.com%2Fv0%2Fb%2Fryne-design.appspot.com%2Fo%2Fthumb-hope.jpg%3Falt%3Dmedia%26token%3D4fd35016-7f4d-4f18-8121-a9678c3856ef&w=1200&q=75)
H.O.P.E Music Fest
Summer Music Festival Branding
H.O.P.E is a summer music festival and mental health awareness campaign that aims to raise money and awareness about depression and anxiety. It is a two day music festival event that will be held in Queen Elizabeth Park, 4600 Cambie St. Vancouver BC V5Z 2Z1. It is an event driven to a purpose of reconnecting with self and others, a place to heal, a freedom express thoughts in a safe environment and to raise awareness on mental health crisis.
- Overview: In this project, I did a branding experience, multimedia, marketing, web and UX design for a big music festival event.
- Platform: Magazine print, poster, Youtube video, mobile and web
Style guide
The style guide is consist of duotone effect, minimalism, clarity yet gives an aggressiveness of rock music themed festival.
![hope%2Fhope-styleguide.jpg](/_next/image?url=https%3A%2F%2Ffirebasestorage.googleapis.com%2Fv0%2Fb%2Fryne-design.appspot.com%2Fo%2Fhope%252Fhope-styleguide.jpg%3Falt%3Dmedia%26token%3Db82a8fe9-1d39-42c0-997b-2dc690614583&w=1920&q=75)
Poster layout
![hope%2Fhope-posterlayout.jpg](/_next/image?url=https%3A%2F%2Ffirebasestorage.googleapis.com%2Fv0%2Fb%2Fryne-design.appspot.com%2Fo%2Fhope%252Fhope-posterlayout.jpg%3Falt%3Dmedia%26token%3Dc1905c3e-8517-4025-ac2b-cd8a7c81f639&w=1920&q=75)
Branding
![hope%2Fhope-branding.jpg](/_next/image?url=https%3A%2F%2Ffirebasestorage.googleapis.com%2Fv0%2Fb%2Fryne-design.appspot.com%2Fo%2Fhope%252Fhope-branding.jpg%3Falt%3Dmedia%26token%3Dc5341be5-187b-419f-83ef-4ef995c6566a&w=1920&q=75)
Merchandise
![hope%2Fhope-merchandise.jpg](/_next/image?url=https%3A%2F%2Ffirebasestorage.googleapis.com%2Fv0%2Fb%2Fryne-design.appspot.com%2Fo%2Fhope%252Fhope-merchandise.jpg%3Falt%3Dmedia%26token%3D8e4dab04-35b5-4672-a445-9259f21325af&w=1920&q=75)
Marketing ads
![hope%2Fhope-marketingads.jpg](/_next/image?url=https%3A%2F%2Ffirebasestorage.googleapis.com%2Fv0%2Fb%2Fryne-design.appspot.com%2Fo%2Fhope%252Fhope-marketingads.jpg%3Falt%3Dmedia%26token%3D824a95e3-1e9e-4284-8b1b-ca8daf317eac&w=1920&q=75)
Prototype
![hope%2Fhope-webmobileapp.jpg](/_next/image?url=https%3A%2F%2Ffirebasestorage.googleapis.com%2Fv0%2Fb%2Fryne-design.appspot.com%2Fo%2Fhope%252Fhope-webmobileapp.jpg%3Falt%3Dmedia%26token%3De4342cb5-1de4-4546-b7bd-44e379030c79&w=1920&q=75)